On Tuesday 26 January 2021, Pezesha hosted an online webinar for small business owners operating in the Ashanti Region in collaboration with its Ghanaian partners Google, the YEA and the NEIP.

This webinar was the first public presentation of well established and ongoing partnerships between Pezesha and these three organisations and the first of many collaborations that will practically showcase how SME owners can use available technology, policies, software and other support to grow their business reach, gain new customers and improve cash flow.

If you are a business owner in the Ashanti Region and you missed the webinar, here are the key takeaways:

1. If your business is looking for high quality talent but can’t afford to go through a lengthy recruitment process, then the Youth Employment Agency (YEA) has a solution for you. Go to the YEA’s well resourced job centre to access hundreds of vetted CVs for free: https://yeajobcentre.gov.gh

2. Grow your business reach with Google by creating a Google Business Profile for your business. Businesses with a Google Business Profile are 29% more likely to attract purchases than those without.

3. If you are a business owner between the ages of 18 and 35 years and looking for a tax break then contact the NEIP. The NEIP offers SME owners a 5 year tax holiday if you are in the qualifying age bracket. The NEIP Affiliate Office is at HAPASPACE near TUC Kumasi.

4. If you are tired of the long processing times, high processing fees and stringent collateral requirements of banks, contact Pezesha who offers financing of up to GH₵ 6,000 if your business is older than 6 months.

As in many African countries, SMEs are foundational to the Ghanaian economy, and contribute close to 70% of Ghana’s GDP. The webinar was a timely and practical motivation to assist SME owners to improve their businesses in a post-COVID business climate.

A recording of the webinar is available here. If you attended the webinar and haven’t yet shared your feedback, please do so here.