Pezesha has launched a new service that enables borrowers on its peer-to-peer lending platform to apply for loans via SMS. The SMS channel is a new process through which Pezesha registered borrowers will only need to send the word “Apply” to Pezesha’s SMS short code 22235 and instantly get funded at no extra cost other than the normal Safaricom SMS charges of Kshs 1 per SMS.

“This follows the constant demand from our existing borrowers (now more than 6,000) and new borrowers who yearn to grow their micro enterprises and our consistent efficiency that not only guarantees our customers’ replenishment of their stock in time and increase in their profits, but also gives them access to their credit score history report and how to improve it in order to  get bigger loans to double their micro entreprises growth and climb up the financial ladder”, says Tabitha, Pezesha’s Marketing Lead.


For a borrower to use the SMS channel, they MUST meet the following criteria:

  • Have been vetted and registered by a Pezesha agent in their location.
  • Have taken at least one loan with Pezesha following their registration
  • Have no pending payments on their previous loan
  • Have paid BOTH their first and second installments in time
  • Have been qualified through our robust credit scoring system
  • Have read,fully understood, and agreed to Pezesha’s Terms & Conditions

How it Works

To go through a successful loan application using the new SMS channel, a borrower undertakes the following steps:

“We target low income audience and currently at least 80% do not own a smartphone. Meaning they cannot access affordable financial services from their low end phones. Pezesha, therefore aims to use this SMS channel to bring choice and financial inclusion to the more than 6 Million excluded informal populations of micro businesses in Kenya. Most important use our agent networks across the country to enlighten our low income households target on financial literacy that elevates them up the financial ladder.” adds Tabitha from Pezesha.