The F3 Prize recognises the most innovative digital financial products that are narrowing the gender gap in financial inclusion. The F3 award was sponsored by Flourish Ventures, to find and reward the companies working to narrow the gender gap in access to digital financial services by building products and services designed for women.

Pezesha is on a mission to bridge the inequality gap by bringing more women small business owners to be part of their digital financial marketplace that offers an end to end value chain that starts with financial education, credit scoring and affordable financial services leading to financial empowerment at the end of the chain.